News: The early bird gets the viewer

What are you doing at 4:30 in the morning? A lot of Americans are watching television. According to U.S. Nielson ratings, 16% of American households have their TV sets on at that time, a rate that has doubled in the past 15 years, and broadcasters are responding. Stations throughout the U.S. have moved to 4:30 a.m. start times, and on Sept. 20, New York news network WPIX will start airing at 4 a.m. Continue reading...