The future is a videogame

It was silent around the table. Two summers ago, the group of six -- all self-professed foodies -- were discussing coffee over roast chicken on a New York restaurant's patio when Wilburg piped up.

"You know who has pretty good coffee?" said the owner of a sales and distribution company. "McDonald's."


"Seriously?" asked Gabe Zichermann, CEO of beamMe, an iPhone software company. "If you're arguing for McDonald's, you need something to back up why it's better."

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